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ef·face

/əˈfās/

verb

1.erase (a mark) from a surface.

2.make oneself appear insignificant


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Y2K
千禧年
sci-fi
科幻
fashion
时装
 

new york shanghai

上海 纽约


Efface is a menswear brand created by two Parsons graduates in 2018 in New York.

The nomenclature’s meaning of erase is a reflection on today’s unifying world/lifestyle/characters.


The Y2K inspired designs are direct links to the millenniums, those who were influenced by movies, music and arts, news, impactful events, from the early 2000s. 

Each style is exclusively designed under a seasonal narrative, subtly expressed through unique cuts, finely measured fits, graphics, styling, and many details cared.


wan profile.jpg

WAN JIAHAO

designer


2018

2016

2013

1994

launched EFFACE brand and settled efface studio in a warehouse next to Chelsea High Line in New York.

graduate from Parsons with BFA fashion design degree specialize in menswear

studied at Central Saint Martins

came to New York to study fashion design at Parsons School of Design

born in Shanghai, China


xi profile.jpg

XI DONGYI

designer


2018

2016

2014

1994

partnered with Wan, launched Efface

graduate from Parsons with BFA fashion design degree specialize in menswear

devote to tailoring

came to New York to study fashion design at Parsons School of Design

born in Zhejiang, China